Question: My company published a new mission statement late last year. It’s listed on our Web site. It’s printed on the back of our business cards. It’s even been framed and hung in offices and meeting rooms in the building. I guess we’re supposed to feel like we’re all on the same team now or something. To me, just because we now have a defined mission, I don’t think that makes us a team. We still have a lot of problems communicating and working together. Publishing a mission statement hasn’t helped these problems go away. What do you think about this?
Answer: At the outset, let me observe that I am a firm believer in mission statements. I believe they are an important part of defining the purpose of the organization. Unfortunately, too often it seems that these statements fail to take hold. Employees don’t resonate with them. They fail to become part of the organizational fabric. That’s a shame, because a mission statement, well-positioned and properly executed, can serve as a rallying point. Let me explain.
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